Scion’s latest ad for its FR-S sports coupe shows more than the car’s backside sliding out around corners, though that’s there too. It give an x-ray view of the boxer engine at work. 

The everyman’s sports car that needs no introduction, Scion’s marketing campaign and media coverage has been nothing short of all-encompassing, but there’s still something exciting about seeing the car at work on a winding road.

AutoGuide’s own feature editor, Sami Haj-Assad, recently bought one and is releasing a series of stories about buying the car and owning it. What the commercials don’t tell you is how much of a tease the 1,000-mile break in period on the engine pictured above can be.

Discuss this and other FR-S stories at FR-Sforum.com.