Subaru BRZ Not Getting Discount, Company Says

Subaru BRZ Not Getting Discount, Company Says

Contrary to yesterday’s story, according to Subaru, the BRZ is not being offered with any discounts. 

USA Today had reported that a $400 discount was being given on the BRZ, because it was selling so many fewer than the FR-S. But Subaru representative Michael McHale has laid these reports to rest.

Apparently, the discount that was reported came from analyst’s calculation of the value of the current Subaru 2.9-percent APR program. It was all based on the financing of the car, not the actual sticker price.

2,684 FR-S models sold last month, compared to 818 BRZs which seems like a big gap. But Subaru does not want the BRZ to be a volume seller, and its small sales numbers have everything to due with limited production.


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