Volkswagen is continuing its onslaught of new products this year by adding the Beetle convertible and Jetta Hybrid to its lineup.
Those aren’t the only product updates, though. In fact, the company announced its full list of updates today which includes almost every model it builds. The only exceptions to that rule are the Golf R, which continues unchanged in limited production and the Routan minivan, which also won’t get any changes.
Aside from that, the brand is adding a convertible version of its Beetle, which got a restyling last year as well as well as a TDI version to arrive in August. With its more masculine styling and versatile engine lineup, VW is positioning itself to sell the latest version of its iconic car on a broader scale.
Other than offering a diesel Beetle, the company will also start selling a hybridized version of its Jetta with a combined 45 mpg rating and best-in-class performance, the brand says.
Volkswagen is touting the Jetta Hybrid as its most important car of 2013, which makes sense given how popular hybrids are in the U.S. market, and among fuel frugal drivers in general. Traditionally, the German brand avoided hybrids in favor of its old champion: the turbo direct-injected diesel; but as well as TDIs sell from dealer lots, the hybrid will help the marque make it into a new market.
In fact, the Jetta will be updated extensively in 2013, with launch control becoming a standard feature on GLI models with a DSG gearbox. All models with SE trim and above also get power front seats and an adjustable front center armrest.
Other cars VW will thoroughly update include the CC, which will get new front- and rear-end styling, LED tail lights and new 18-inch wheels. In fact, the 18-inch alloys are a strong trend for VW in 2013, with the CC, Toureg, GTI, Beetle and Eos all getting their own unique rims for the new model year.
The Eos has never been a performance car with an auto-only drive train and front-wheel drive, but this year the sport and Lux trims both get a new, lower suspension that should add a little more fun to the ride.
By updating almost every one of its models, VW is hoping to further boost its overall sales, which were up 35.4 percent in the first six months of 2012 over last year.