Unlike modern trends of SUVs going to uni-body construction and adopting smaller more fuel efficient engines, Cadillac says that then next generation Escalade will stay large, and forgo some mpg for power and presence.
Cadillac wants to offer its customers a full range of vehicles, from a sleek plug-in hybrid, all the way up to a full-size SUV. “If someone wants to make a technological statement and associate with a company that’s environmentally responsible, then the ELR will be perfect for them,” said marketing chief Don Butler. “But if somebody wants a no-compromises, biggest, most comfortable, baddest looking vehicle on the road, then we’ll have that for them as well.”
In line with its new slogan “standard of the world,” Cadillac wants to control every segment of the luxury market, including luxury SUVs. Letting its customer make a statement is also important to Cadillac, so expect the next generation Escalade to remain body-on-frame, and be big, bold, and flashy.
The 2014 Escalade should bow at the upcoming Detroit Auto Show, and be available to consumers by late 2013.
[Source: Automotive News]