A partnership between Daimler and Renaut-Nissan might soon bear fruit in the form of an expanded compact lineup.
Already angling toward small cars with appeal to younger buyers, Mercedes brought its new A-Class to Geneva this year marking a stronger emphasis on he entry-level market. Still, the company’s line is light on vehicles appealing to that segment, which is something the Nissan partnership could help.
Mercedes expects to boost its annual compact car sales from 178,000 last year to 500,000 in 2015 according to IHS Automotive. That’s a big jump – even for a company like Daimler – which is where cross co-operation comes into play. It’s a common play among automakers hoping to leverage buying power and resources through partnerships.
Nissan, on the other hand, hopes to build compacts under its Infiniti brand based on the Mercedes A- and B-Class cars that would be assembled by Austrian company Magna Steyr starting in 2014.
GALLERY: Mercedes-Benz A-Class
[Source: Automotive News]