Chevrolet plans to use this weekend’s AdvoCare 500 race at the Atlanta Motor Speedway to raise money for breast cancer research.
“For our 100th birthday in 2011, Chevrolet began its support of the American Cancer Society, and the generous response from our dealers, employees and customers told us we needed to help the Society fight for more birthdays,” said Don Johnson, vice president of Chevrolet Sales and Service. “At Chevy, we believe everyday heroes can accomplish extraordinary things, and it is in this spirit that we work to achieve a world without breast cancer.”
As a part of that, the automaker will provide a Camaro SS pace car redressed in pink and wearing the “Making Strides Against Breast Cancer” logo. Additionally, it will donate $200 to the cause for every caution lap run during the race. While that might not seem like much, 64 caution laps at Atlanta last year generated $12,800.
Apart from the fundraiser, there will also be 30 breast cancer survivors attending the event, which will include a chance for them to meet race drivers Danica Patrick, Jamie McMurray and Ron Hornaday Jr.