The ‘Road to Las Vegas’ tour will travel to 11 cities across America, and each of those 11 major markets will have a local event featuring music, on-air Clear Channel radio personalities, and test drives of the 2013 Dart. Every person that takes the Dart on a test drive will automatically be entered into a sweepstakes to win one of 12 VIP packages to the iHeartRadio Music Festival in Las Vegas. Each VIP package comes with a pair of tickets to the Festival, a backstage opportunity to meet artist Pitbull, and a chance to win a customized Dodge Dart by Pitbull.
Worried that the tour won’t head to your city? Don’t worry, anyone that walks into a local Dodge dealership and takes the Dart for a test drive will also be entered into the drawing.
As for the tour itself, it will kick off in Dallas on July 29th, before it heads off to Phoenix (August 4-5), Los Angeles (August 10-12), San Antonio (August 18), Orlando (August 25), Atlanta (August 31), Baltimore (September 7), Brooklyn (September 8), and Denver (September 16). There are scheduled stops in Detroit and Chicago, though the dates will be announced at a later time.
“Our goal in working with Dodge on this unique campaign is to help make the 2013 Dodge Dart the automotive conversation of the summer,” said Tim Castelli, President of Sales, Marketing and Partnerships for Clear Channel Media and Entertainment. “This campaign showcases Clear Channel’s strengths: our ability to execute creative, integrated and multiplatform campaigns that connect major brands with consumers and today’s top artists.”
Click here to read AutoGuide’s 2013 Dodge Dart First Drive