German automaker Audi has released its 2012 Interim Financial Report, which contained details on its July acquisition of Ducati. Interestingly enough, it was Lamborghini that actually bought Ducati – but at the end of the day, Audi still controls both brands.
It was originally reported that the buyout cost Audi $1.12 billion, but it turns out that the final buying price was around $980 million based on the exchange rate at the time. Interestingly enough, on paper, Ducati is a subsidiary of Lamborghini, which actually paid for the acquisition. Really the move is more symbolic than anything else; allowing Ducati to remain in the hands of Italian control, rather than German. Let’s make it clear though, Audi controls Lamborghini, which subsequently means it controls Ducati.
Interestingly enough though, the move could have been a strategic one for the Italian automaker, which faces fines as it struggles to meet European’s strict standards on vehicle emissions. By combining Lamborghini with Ducati, which manufactures vehicles that burn fewer emissions, Lamborghini could offset the difference and avoid some of those costly fines.
So did Audi really buy Ducati for its small engine technology? We’re guessing it was part of it; but the major reason was a smart business move.