In an effort to improve its mobile device integration, Ford is hosting the second annual AppLink Developer Challenge pitting 10 teams against each other to develop the most car-friendly app.
AppLink functions as an extension for the Microsoft Sync voice control system Ford uses in its vehicles. Through AppLink, users can exercise voice control over a short list of apps, but this year’s event hopes to expand that capability. The contest will take place during the TechCrunch Disrupt Hackathon in San Francisco next month.
Ford will offer a workspace for the individual development teams where they will program applications to be judged against one another. The winning team will then be given the chance to go on and complete their project with the ultimate goal that the app be launched commercially.
Last year’s winner, “ROXIMITY,” alerts drivers to discounts and special deals in nearby stores recently launched as an AppLink compatible app. Currently there are 12 applications that work with Ford’s software, including iHeartRadio, TuneIn and Ford proprietary apps like Sync Destinations.
Given how poorly the MyFord Touch system works and the terrible media feedback it’s received, bringing in outside programmers seems wise.
[Source: Detroit News]