NASCAR will be reaching a whole new demographic next season when Fox Deportes, the number-one US Latino Sports network, will broadcast 15 NASCAR Cup races in 2013.
Coverage of the races will be complemented by original programming, daily news segments, and weekly updates, with six of the Cup races broadcasted live. It will also mark the first time in NASCAR’s storied history that the Daytona 500 will be broadcasted in Spanish. The coverage will kick off on February 16th, 2013 with coverage of the Daytona Shootout.
The network will also produce and air its own series of original NASCAR programs to engage the Latino community. These programs include four 30-minute shows that will focus on NASCAR’s history and its personalities.
“It’s a historic milestone in the evolution of FOX Deportes, and we’re excited to be working with NASCAR to add the most popular motorsport in America to our overall programming mix for the first time,” said Vincent Cordero, executive vice president and general manager of FOX Deportes. “There’s no sport more deeply rooted in the fabric of America than NASCAR, and having it on our own network represents our continued commitment to expand and diversify our content portfolio by adding the biggest sporting events in the world that impassion today’s U.S. Latino.”