Who ever though that dancing hamsters would be the best way to sell cars?
Kia has released the newest ad for the Soul, featuring its horde of hip hop hamsters busting a move in an opera house to Axwell’s remix of “In My Mind” by Ivan Gough & Feenixpawl ft. Georgi Kay. The spot is titled “bringing down the house,” and will make its public debut this year during MTV’s music video awards on September 6.
The commercial plays on a time travel theme, suggesting that the next string of commercials will feature the dancing hamsters in different places in time, spreading enthusiasm throughout history for the new Kia Soul.
“The Soul is designed for a new, youthful audience that wants to stand out from the crowd and that carries through to our marketing efforts, which emphasize creativity, optimism and fun,” Michael Sprague, executive vice president of marketing & communications for Kia Motors America.
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