Nissan Hires Former Consumer Reports Director

Nissan Hires Former Consumer Reports Director

Nissan is taking new steps to improve customer satisfaction by creating a new position within the company dedicated to improving the brand’s quality. 

Filling a newly-created position, former Consumer Reports Auto Test Center senior director David Champion is returning to Nissan as the brand’s first executive adviser of competitive assessment and quality.

“David Champion’s unique industry background will help ensure that the customer’s voice is evident in every product we engineer,” Carla Bailo, Nissan senior vice president of research and development said. “His experience in developing robust testing methods will help Nissan keep pace with the increasing complexity of our products and stay focused on continually improving our customer satisfaction ratings.”

Before moving to Consumer Reports, Champion worked at Nissan as a quality assurance engineer from 1994 to 1997.

If all goes as planned for Nissan, Champion’s involvement will bring about further improvements in what is already an upward trend for the brand. For example, in J.D. Power’s 2012 Initial Quality Study Nissan was among the most improved brands.


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