You wouldn’t buy a pair of shoes before you made sure they fit your feet, so why would you purchase a car without a test drive? According to a Maritz Research study, 11.4 percent of new car buyers did not take a test drive before purchasing their vehicle.
A group of 80,200 new car buyers were polled, and it turns out about one in ten did not get behind the wheel before they purchased their new car. The biggest reason cited for this is access to the internet, and all of the information that is now available to consumers at the click of a mouse.
Becoming overwhelmed during the process and simply wanting to get it done is also said to be an issue that is pushing consumers to end the car buying process before a test drive. Luckily for these people, the gap between the best and worst built cars is constantly shrinking, so almost any new car now a days will have decent reliability. Knowing this could also contribute, as customers are aware that there are fewer bad choices out there.
“As cliché as perhaps it sounds, there’s that new-car smell that needs to be experienced firsthand and cannot be experienced over the Internet,” said Chris Travell, vice president of strategic consulting for Maritz Research.