ROXIMITY App for Ford SYNC Will Alert You to Deals as You Drive By

ROXIMITY App for Ford SYNC Will Alert You to Deals as You Drive By

Like an evolution of the Groupon concept, the new ROXIMITY App can alert you of realtime deals nearby and thanks to its addition to Ford’s SYNC AppLink, it can do even more – as you drive.

Described as a “geo aware location deals” service by its founders, Roximity is a smartphone app that you can set to notify you of special deals, sales or discounts near you, using push notifications on your phone. Rather than overwhelm with all the deals, you can have it search for deals in several retail categories including: restaurants, home services, spas and salons, and men’s or women’s clothing

Handy for wandering around a neighborhood on foot, when paired with Ford’s SYNC system, the app lets you set your search category by voice command and  will alert you verbally as you drive by. Over time the app will learn patterns and interests to better help locate deals that would interest the user.

“Other deal services offer coupons for the entire metropolitan area or for things that are not relevant to you,” says Danny Newman, co-founder and CEO of ROXIMITY. “ROXIMITY is personalized and will provide you what you want, when you want it.”

An idea that its founders never had the time or resources to fully develop, they pitched the concept at the 2011 TechCrunch Disrupt Hackathon and won the SYNC App Developer Challenge.

“This app is really complemented by the car,” says Newman. “We know that when you are on the road and on the go, you may want to know the best deals for food, gas and shopping. Or, you may be on a trip and don’t know the area and just need to take a quick break. ROXIMITY helps make the most of your time. It is like your own personal intelligent sidekick.”

“The launch of ROXIMITY is truly exciting for us, since it was the SYNC in-car experience that sparked the team to go from idea to reality,” said Doug VanDagens, global director of Ford Connected Services. “Finding and supporting startups like ROXIMITY is what will keep Ford at the forefront of in-car connectivity innovations. With ROXIMITY we become the first automaker to offer a personalized daily deal location service.”

Currently available only for Apple iOS, an Android version is in the works.



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