To promote its newest blog site, Fiat is offering its fans a trip for two to Italy, where its recent “Immigrants” commercial was filmed.
The ‘Your Fiat Boarding Pass’ contest kicks off on Fiat’s new website, where users unscramble a phrase using hyperlinked keywords located within various blog posts. Once the phrase is unscrambled and completed, the participant can then enter it in a secret landing page to enter the contest. A total of eight unique phrases will be posted throughout the contest which runs through September 4.
The grand prize is a trip for two to Amalfi and Sorrento, where the ‘Immigrants’ commercial was filmed.
“Amalfi and Sorrento served as the perfect backdrop to our latest commercial, ‘Immigrants.’ The contest will allow one of our fans and their guest with the opportunity to see and experience the Italian heritage of the FIAT brand,” said Tim Kuniskis, head of Fiat North America. “’Immigrants’ features colorful landscapes and breathtaking views of the famed Italian coast – this is a once-in-a-lifetime experience that can’t be missed.”