2013 Toyota Yaris Gets Mild Price Hike, Starts at $14,875

2013 Toyota Yaris Gets Mild Price Hike, Starts at $14,875

For 2013, the Toyota Yaris subcompact will get a short list of upgrades and a mild price hike that ranges from $80 to $330 depending on the trim level.

Far from exciting, the Yaris is aimed at people who want wheels but don’t care to pay any premiums to get them. Despite the “no frills necessary” attitude that often comes with that sort of ownership, Toyota will package the base Yaris with “tech audio” as standard equipment in the upcoming model year.

While the car will still have an anything but premium feel, the upgrade will help deliver what so many buyers these days crave: improved connectivity. That will include capability for Bluetooth phone pairing, satellite radio and more.

After delivery, the 2013 Yaris will start at $14,875 in “L” trim and run as high as $16,860 for the five-door “LE.”


Subscribe to our email newsletter and automatically be entered to win.