Home / Auto News / News article: 2016 Jaguar XJ Could Go Conservative ...or Crazy - AutoGuide.com News
 |  Sep 11 2012, 2:25 PM

The current-generation Jaguar XJ has had underwhelming sales, as the flagship sedan is seeing less than half the sales of its closest competitors in the US. Both the BMW 7-Series and Mercedes-Benz S-Class have been outpacing the XJ on the market, and now the British automaker is mulling over what steps to take next for its replacement.

According to insiders, there’s a significant difference in opinion on which direction Jaguar should go with its XJ replacement that is due out in 2016. CEO Ralf Speth believes that the XJ successor should be built closer to the S-Class with a more conservative design, while others internally believe it should have a more distinct style to further separate it from its German rivals.

Overall, XJ sales have been on the decline in global markets even though the British automaker developed an all-aluminum body to compliment the bold styling and loads of tech in the sedan.

[Source: Inside Line]

  • Mike Sylvester

    Although the XJ’s sales aren’t so hot, I hope Jag stays on a similar course, design-wise. Seems their biggest problem is marketing. They need to take a page out of Cadillac’s book. In the 90s, it was a car of pimps & senior citizens. After a serious marketing strategy, key product placement and ad blitzes, by the end of the 1st decade of the 2000s, it had become a contender & now boasts a younger demographic than Mercedes. In short, Jag needs to fire its marketing department, hire a new one & invest 3,4 or 5 times as much in advertising & marketing in general. We have enough Germanic cars. We need the low-slung, passionately styled Jag to hold ground.