Audi Looks to Overtake BMW as Top Luxury Automaker

Audi Looks to Overtake BMW as Top Luxury Automaker

Audi looks poised to overtake BMW‘s seven-year reign as the top automaker in global premium sales this year. The German automaker has cut BMW’s lead to just 2,110 vehicles in August.

Compared to last year, Audi’s performance this year is extremely promising for the luxury German automaker. In 2011, BMW led by 40,513 vehicles through August, compared to the 2,110 this year. Last year, Audi overtook Mercedes-Benz for second place in premium-vehicle deliveries, and this year could threaten BMW’s firm grip at that top position.

The newly-updated Audi A3 hatchback just went on sale in Germany last month, which will undoubtedly boost the automaker’s sales heading into the rest of the year. In terms of last month’s sales, Audi posted an impressive 108,100 while BMW sold 102,730. The German automaker attributes much of its growth on the China market, while the United States is also playing a role.

[Source: Automotive News]