Chevrolet will bring its Silverado pickup to the market in 2014 with a new “High Country” trim level (not shown above) representing the brand’s first true luxury pickup truck.
Ford and Dodge already offer similar packages, with Ford rolling out its King Ranch luxury trim back in 2001. GMC has an available Denali package for its pickups, but Chevy has never followed suit, relying on its LTZ trim which starts at $43,435.
But now Chevy will get in the game with the High Country Silverado that will have all of the amenities of the King Ranch, the brand says.
The F-150 Limited is the newest luxury pickup from Ford, which will come with a $53,450 price tag. That offers the driver a moonroof, heated and cooled leather seats, rain-sensing windshield wipers and 22-inch polished aluminum wheels among other luxury items.
The Limited’s predecessor, the Platinum, amounted to six percent of all F-150 sales, doubling Ford’s expectations and reinforcing the fact that buyers want luxury trucks.
The only issue with the luxury Chevrolet is the pricing crossover it will create with GMC’s Denali trimmed pickups.
Brand overlap historically plagued General Motors, an issue which they have mostly solved.
“A higher-end Chevy gives GMC the ability to move up. And Chevy can also move up,” says Dave Sullivan, a product analyst at research firm AutoPacific Inc. “There’s no reason GM’s volume pickup brand shouldn’t have something to go up against” the luxury trucks from both Dodge and Ford.
Watch for the new Chevrolet High Country to bow with the redesigned 2014 Silverado at the Detroit Auto Show next January.
[Source: Automotive News]