To meet demand in growing worldwide markets, Ford is considering building a small Fiesta-based subcompact to fill a void in the global sub-B segment.
“We are looking around the world at opportunities to offer a car priced below the Fiesta,” said Ford CEO Alan Mulally. Ford already offers the Ka minicar in Europe, which is based on a Fiat 500 platform. Usually, minicars are not great sellers on the worldwide market, so the new sub-compact would share its size with the slightly larger Fiesta.
Ford is also saying that if the small worldwide car goes on sale, it will wear the blue oval. Other companies, such as Renault, have created specific low-cost brands to sell cars in worldwide markets, but Ford says that this won’t be necessary with it’s cars.
Where the car may be built and sold is still undisclosed, but the company has said that to keep it cheap and competitive it will use a global architecture, and get its parts from worldwide sources.
“We do not have a firm plan at the moment [for a global sub-B model], but clearly being competitive in every market segment is important,” Mulally said.
[Source: Automotive News]