Despite all the success that Hyundai has achieved in various forms of motorsports in North America, the Korean automaker has decided to reassess its involvement in racing after the 2012 season.
Rhys Millen Racing earlier announced that its relationship with Hyundai would come to an end as the automaker looks for new marketing strategies, despite setting a world record in this year’s Pikes Peak Hill Climb. Currently Hyundai participates in the Formula Drift and Global Rallycross championships in America, along with its Pikes Peak International Hill Climb endeavours.
It seems unlikely that Hyundai will make a return to drifting and rally, at least in America for next year. It is considering continual involvement at Pikes Peak however, undoubtedly influenced by its record-setting performance this year. But without Millen behind the wheel and his team building the cars, it’s hard to believe Hyundai will find someone to take RMR’s place, especially given their experience at Pikes Peak.
Hyundai will continue to participate in the World Rally Championship however, a series that the automaker took a break from in 2003.