Jaguar Looking to Offer More Special Edition Models
Jaguar recently debuted its XFR Speed Pack model at the Moscow Motor Show, and according to its global brand director, Adrian Hallmark, more extreme and luxurious Jaguar model variants are on their way.
The British automaker has enjoyed success with its XJ Ultimate Edition model and the XF Speed Pack has done well in Russia and China. Unfortunately Hallmark didn’t disclose any details, but hinted that higher-priced Jaguar models are on the horizon, particular for its sedan and crossover models.
Ultimately Jaguar’s goal in becoming a global luxury automaker is to build upscale vehicles, reinforcing its brand image that it is indeed luxurious enough to compete with its German rivals.
“It’s clear from our research that Jaguar has a strong enough brand name to participate in more of this sort of business,” said Hallmark. “We’ve proven that we can build £100,000-plus cars that sell, and these projects are one way of pushing the brand further upmarket.”
[Source: Autocar UK]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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