Kia has announced its partnership with HerHighway to host a nationwide drive from Los Angeles to New York City to raise awareness of breast cancer.
The Korean automaker will be providing its Sportage EX, Soul and Optima Hybrid models for the event. More than 100 women will be participating in the drive consisting of breast cancer survivors, journalists, bloggers and race car drivers. The coast-to-coast journey will stop at various locations to share information about the event and raise awareness about breast cancer.
Of course, everyone can follow along with the happenings during the drive with #HerHighway and #Kia hashtags on Twitter.
“Kia is deeply committed to supporting HerHighway and the ‘Drive Breast Cancer Awareness’ event which delivers much-needed awareness towards a disease that affects approximately one in eight women in the United States,” said company executive Michael Sprague. “Kia vehicles such as the Sportage, Optima and Soul are perfect vehicles for a cross-country road trip, and it is our privilege to provide these vehicles that will help HerHighway get the word out about breast cancer.”