Cars like the GT 86, and the Avalon are cited by the company as being departures from the boring, plain cars that Toyota has become known for. “‘Let’s Go Places’ speaks to the evolution of Toyota and our commitment to leading through innovation, enriching lives and connecting with customers in new ways they define,” said Bill Fay, group vice president and general manager of Toyota division.
Dezi Nagaya, Toyota’s design chief, discussed his plan to abandon the company’s previous conservative design language for a new direction, that is “…more dynamic, more masculine, sportier, with a more obvious design theme and a face to represent the company and the brand.”
For 2013, seven models have received a refresh, and adding to the excitement of new vehicles is a rumored Supra successor.
Beginning in 2013, “Let’s Go Places” will be at the forefront of national and regional advertising, brand engagement with consumers, and digital communications.