Volvo has kicked off a Pinterest-based contest, where pinners can create a pinboard named ‘Volvo Joyride’ and pin the S60 T5 AWD along with their dream road trip destination in hopes of making it a reality.
From now until September 26th, participants can dream up their ideal road trip, share it on Pinterest, and the Swedish automaker will select three winners based on who has the most re-pins, likes, and comments. Those winners will be treated to a four-day (up to) lease of a Volvo S60 T5 AWD, a two-night stay at a hotel in their chosen city, $250 gas gift card, $250 gift card for food and beverage, $250 clothing retailer gift card, and a $50 music gift card.
The Volvo S60 T5 AWD is powered by a 2.5-liter, turbocharged inline-five engine with 250-hp and 266 lb-ft of torque. Unfortunately our dream road trip would involve a an S60 Polestar Performance model, but beggars can’t be choosers right?
“We are one of the first luxury auto manufacturers to develop a dedicated campaign to reach the ever-growing Pinterest audience,” said Linda Gangeri, VCNA’s manager, marketing platforms and technologies. “This is another example of our continued efforts to create exciting, content-driven campaigns which allow our consumers to interact with the brand across our digital platforms.”