Chevrolet recently filed a trademark to cover the Z28 name found on former Camaro models, offering fresh excuse to churn the rumor mill.
Any number of reasons could easily be behind the decision ranging from protecting the name in anticipation of possible future use to something more pointed like a specific product in the pipeline.
Given how much is set to happen in the muscle car world over the next few years, it seems likely that GM has relatively immediate plans for the badge.
One school of thought would suggest that it will replace the current Camaro SS model to avoid confusion once the Holden Commodore-based Chevrolet SS is released. Another possibility is that the Z28 might be even more potent than the ZL1, which might seem silly until you consider how much stronger Ford’s Shelby GT500 is.
Gazing farther into the crystal ball, the Z28 name could offer yet another bracket in the lower end Camaro range given that Ford plans to offer a turbocharged four cylinder engine in its next generation Mustang. With a four- six- and eight-cylinder range, it would easily outpace the Camaro in terms of broad marketability.
Then again, Ford is also aggressively moving toward making its pony car globally marketable, something Chevrolet doesn’t seem terribly interested in.