Along with moving upmarket with the Range Rover Autobiography Ultimate edition, Land Rover is also trying to cater to a more frugal demographic, introducing the 2012 Range Rover Evoque Pure, that starts at $41,995.
The Evoque Pure can only be had in five-door configuration, while the coupe starts in a base trim of Pure Plus, running the price tag up to $44,995. That puts a $3,000 gap represented by two major interior changes between trim levels,
First, it forgoes the panoramic glass roof in favor of a solid aluminium roof, and most of its leather is swapped out for Dinamica sythetic suede, although some real leather stays intact.
Range Rover also added a few new available options for the 2013 model year, including park assist: an automated system that parallel parks your car for you, and off-road navigation that displays topographic contour lines, altitude, trace lines, waypoints, and compass functions when taking the vehicle off the pavement.