Toyota has just announced pricing for the Prius, Prius v and Prius Plug-in, almost all of which are getting a slight price bump for 2013.
The standard Prius is increasing price by $200 in every trim level. Keeping things simple, Toyota represents its vehicle trim levels with numbers, in the Prius’ case, one through five. The lowest cost option, the Prius one, is available only for fleet sales, and starts at $23,215, while the cheapest consumer available Prius, the Prius two, comes with a starting MSRP of $24,200. The Prius three, four and five price in at $25,765, $28,435 and $30,005 respectively.
A new specialty trim package known as the Persona Series is all new for 2013, and is only available with the Prius three trim level. The package represents about a $1,400 increase in price over the base three trim, and gets you 17-inch alloy wheels, exclusive exterior color Black Cherry Pearl, charcoal-hued SofTex material with black accents, red stitching throughout the interior and a dark chrome steering wheel bezel that complements a dark chrome shift knob ring and door grips. The Prius Persona Series will sell for $27,130.
The Prius V is only available in the two, three or five trim levels, all of which have increased in price about $120 over last year. The Prius V two is available for $26,650, while the top of the line five is available for $30,295. New for the Prius V this year is a Seaglass Pearl exterior color and SofTex-trimmed steering wheel.
For 2013, the Prius Plug-in stays the exact same as the 2012 model, starting at $32,000 at its base, and climbing to $39,525 for the Prius Plug-in Advanced. These are the only two trims levels available on the Prius Plug-in.