Audi R8 e-Tron Project Halted, Maybe Axed Completely

Audi R8 e-Tron Project Halted, Maybe Axed Completely

Despite previous plans for a 2013 launch, development of the Audi R8 e-Tron just ground to a halt.

Audi’s new research and development chief Wolfgang Dürheimer is reviewing the project and there’s a chance the whole thing could be junked, Car and Driver reports. If nothing else, it means the car won’t make its originally projected release, but the news will likely be more grim.

Mercedes is still soldiering forward with its SLS AMG Electric Drive, which it displayed most recently during the Paris Motor Show, but competition might well spell doom for Audi’s alternative fuel sports car.

It’s a fight Mercedes doesn’t even need to lend fists to, or at least that’s how it seems. Tesla’s Model S, for example, can already reach 60 mph faster than the e-Tron’s 4.6-second time.

Battery costs are also proving to be prohibitive and enthusiasm for electric cars is waning to the point where more mainstream projects like the Scion iQ EV are all but scrapped.

If selling a relatively low-cost, practical car is proving too difficult for a behemoth like Toyota, how well could an electric R8 really do?

[Source: Car and Driver]