Kia is teaming up with legendary artist Jim Lee and RIDES magazine to bring eight customized vehicles representing characters from the Justice League comic books to promote DC Entertainment’s “We Can Be Heroes” campaign.
The first of these cars is a Batman-themed Optima, which made its world’s debut in New York’s Time Warner Center this week. The Optima SX Limited has been customized to incorporate Batman elements throughout the sedan.
On the outside is a matte black paint scheme that’s further contrasted with piano black accents. The coilover suspension gives it a lowered stance while a body kit offers a more aggressive appearance. Performance comes in the form of Ksport big brakes and a performance exhaust system. Custom 20-inch wheels adorn all four corners of the Kia Optima while the front grille was redone in the shape of a batwing.
Stepping inside the cabin, the seats have been reupholstered with black leather and suede, while yellow stitching offers contrast. In the trunk is a full-on “bat suit” and cowl while the center console sports Batman’s infamous throwing stars.