BMW Waiving Payments for Current Lessees to Drive Sales

BMW Waiving Payments for Current Lessees to Drive Sales

In hopes of catching to rival Mercedes-Benz in 2012 sales, BMW is offering its current lessees the opportunity to skip up to three payments if they purchase a brand new or certified pre-owned vehicle. 

The incentive program will run through the end of the month and is a program offered through BMW Financial Services. Offers are being mailed out to current BMW lease owners of most of its 2010 model year vehicle lineup.

Mercedes-Benz extended its lead over BMW to 5,221 deliveries through September as it strives to become America’s top luxury automaker. BMW is now looking for ways to make up ground as it heads into the final quarter of the year.

Eligible models for the German automaker’s lease pull-ahead program include the 1- and 3-Series sedans, 5-, 6-, and 7-Series models. BMW X3, X5, and X6 SUV lessees will also be eligible. Unfortunately those leasing M models or 3-Series coupes and convertibles cannot take advantage.

This is the third time this year that BMW Financial Services has offered a lease pull-ahead program to help drive additional sales.

[Source: Automotive News]

  • I don’t know how people are going to take this. I mean skipping 3 lease payments is great, but its going to cost alot more than that to buy a new or pre-owned BMW over making the payments.

  • Jonmartin

    This is funny Mercedes-Benz does up to 8 payments and has been doing it for years not just a month…. Two of family members have used this already. Gonna have to try harder BMW or not play that game.