Cadillac just appointed Robert Ferguson as its global vice president – a new position and the brand’s latest push for a fresh identity.
Apart from its new management, Cadillac also plans to refresh its entire lineup by 2015. Already, the brand has introduced its new ATS aimed at the BMW 3 Series and its XTS (seen above) priced to compete with the 5 Series despite being larger. But Ferguson brings a fresh take, having worked as a telecommunications executive before joining GM in 2010.
“Bob is a proven leader with vision and a will to win at this critical time for Cadillac,” GM CEO Dan Akerson said. “He brings a deep business and marketing background that has been marked by delivering results at every stop and under every circumstance. The Cadillac brand will hit a higher gear under his watch.”
Part of that improvement will likely be a new flagship sedan, something company executives have been teasing for quite some time. When it arrives, the car will sit above Cadillac’s already large XTS sedan. Ferguson confirmed to the Detroit News that Cadillac is developing a flagship, but the final word on production is still unspoken.
Apart from offering a new high-end sedan, it will also revamp the Escalade with a new interior that won’t be shared with other GM products. It’s a wise move considering complaints about finding less-than-premium parts in expensive General Motors products is a common folly.
[Source: Detroit News]