The plan is part of a grander brand strategy that will see Cadillac refresh its entire lineup by 2015. While the Volt has seen its share of struggles since production began in 2011, GM seems committed to building further iterations of its plug-in hybrid. So much so, in fact, that the plant is getting an additional $35 million investment.
“The ELR will be in a class by itself, further proof of our commitment to electric vehicles and advanced technology,” GM boss Mark Reuss said. “People will instantly recognize it as a Cadillac by its distinctive, signature look and true-to-concept exterior design.”
Production is scheduled to begin in late 2013 with cars expected in showrooms the following year. This will also be the first coupe built at the Detroit-Hamtramck plant since the 1999 Cadillac Eldorado.
GALLERY: Cadillac ELR
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