The move isn’t particularly surprising considering Chrysler is offering vehicle information kits in Spanish. According to the American automaker, 17 percent of Ram buyers are Hispanic, and will include the tagline, “A Todo Con Todo,” which translates to “To everything, with everything.”
The advertisements will be produced in both Spanish and English, and will air on Hispanic television networks like Telemundo and Univision.
The Hispanic commercials will feature Latin musician Juanes, a 17-time Latin Grammy Award winning artist.
Chrysler will be launching the new advertisement campaign for its 2013 Ram 1500 starting on October 12 and the English commercials will once again be narrated by Sam Elliott.
[Source: Detroit Free Press]