The influential consumer magazine made these announcements and more at an Automotive Press Association luncheon in Detroit this afternoon. Consumer Reports collected more than 800,000 responses from its 8 million subscribers. That represents some 1.2 million vehicles ranging from model years 2010 to 2012.
“It’s really exciting to sweep the medals stand,” Curt McAllister, Toyota’s Midwest Public Relations Manager said. “My colleagues in California are excited.”
Two years ago Toyota was in trouble. Its sterling reputation for quality had been tarnished by a spate of recalls and a widely publicized unintended-acceleration issue. To counteract the effects of this the company changed the way it brings new product to market. “We’ve decided to add six weeks of product development to our product development (process).” McAllister said. This gives the company more time to make sure everything is right before a new vehicle launches. That extra effort appears to be paying off.
But Consumer Reports is not in love with everything Toyota has done. The Prius C was the most reliable vehicle in this year’s survey, but the magazine is not enthusiastic about the pint-sized hybrid. Jake Fisher, Auto Test Director for Consumer Reports said the vehicle doesn’t break but “we don’t recommend it because of the way it performs.”
Toyota is unfazed about this news. “We’re proud of Prius C even though Consumer Reports may not be high on the vehicle,” McAllister said, adding “Toyota wants to be No. 1 with customers.”
The news was good for Toyota but Ford was savaged by the survey. The Dearborn, Michigan-based automaker plummeted seven spots in the overall reliability ranking. It’s now second from the bottom, one spot ahead of Jaguar.
Ford’s Lincoln division also took a hit, falling 12 places to one above the Blue Oval. “Ford really had a bad year.” Fisher said. The MyFord and MyLincoln Touch infotainment systems as well as the company’s PowerShift dual-clutch automatic transmission used in some of its small cars are largely to blame for its poor performance.
Consumer Reports’ findings were no surprise to Ford. “Our research was very much in line with what their data shows,” Mark Schirmer, the company’s Global Product Communications Manager said. “We have some work to do.” Schirmer added.
Software updates for its in-vehicle electronics and transmissions has been rolling out since spring, but these improvements were not reflected in this survey. For customers with these updates Schirmer said “we’ve seen a 25 percent improvement in our data in terms of satisfaction.”
Aside from Ford’s dramatic tumble there were other surprises as well. Chrysler took a step back but not as far as Ford. Fisher said “these are really, really nice cars” but that the company probably rushed too much getting them to market.
“Audi is really pulling ahead” Fisher said. He also said “they’re great-designed vehicles, but they’re reliable, too.”
The overall takeaway from Consumer Reports’ 2012 Reliability Survey is that Japanese automakers are consistently performing the best, the Europeans are improving and the Americans are falling behind, a reversal of fortunes from the past few years. Also, the problems subscribers report are different than they were just five years ago. There are many more issues with in-car electronics while engines, transmissions and other hardware is more trouble free than ever.