Consumers Demand Twice the Range from Electric Cars: Report

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Consumers Demand Twice the Range from Electric Cars: Report

Electric car manufacturers are quick to point out that the current range offered by their vehicles is more than enough to satisfy the driving needs of the majority of Americans. In fact, according to Nissan the average daily commute is just 29 miles. And yet consumers demand significantly more before they will view an EV as a viable alternative to a gasoline-powered vehicle.

According to a new report by JD Power and Associates, consumers expect a fully-charged battery electric car to offer a range of 156 miles. That is a full 50% more than what most EVs are currently claiming with cars like the Nissan Leaf rated at 73-miles, the Ford Focus Electric at 76-miles and the Honda Fit EV at 82-miles.

While that gap doesn’t seem insurmountable, consumers don’t list that number as one that’s acceptable for them in order to actually buy an EV. JD Power reports that the range listed by consumers that would make a BEV a realistic purchase option would be 219 miles.

It comes as little surprise then that in the latest U.S. BEV Market Study report, just 2% of respondents said their next vehicle purchase would most likely be an electric car. Compare that to 23% for hybrids, 4% for plug-in hybrids and a full 71% for gasoline or diesel models.

  • http://www.facebook.com/efordball Edward Ford-Ball

    Sometimes I wonder were these companies get their sources from.I stay in the city of Atlanta and 29 miles can only get me one way ticket.

  • stevenunderwood

    Edward:  They have my commute almost exactly.  30 miles, round trip.  Throw in a couple of errands and most days I am under 40 miles.  If the kids have away soccer games (once or twice a week all fall) that adds to it which put me out of range for a full electric.  The Volt fits me perfectly, if I can convince my wife.

  • VoltDriver

    These articles lead into the debates about quick-charging, battery swap station, etc.  I think the BEV’s make great 2nd cars.  I would like to see the study results if they asked what range was required for a BEV if it was your 2nd car.

  • Bubba’s Volt

    What electric vehicles owners know — lots of factors influence EV range – ambient air temp, weather conditions, terrain, vehicle accessories used, number of passengers —  just to name a few.  Total battery charged miles must be in excess of anticipated commute needs.  Rural areas place greater use demands on current rated EV miles.  Estimates are not realistic for Tennessee hills.  Electric cars MUST increase battery charged range to remain competitive.

  • Daniel Watkins

    plug-in hybrids like the Volt are a no-brainer. Unlimited range, just have to get the price of the batteries down and if you offer a 15 year warranty on the battery then there won’t be any more concerns about longevity

  • http://www.shopsar.com/ Michael Vanacore

    I Would have to agree I would expect the electric to go farther and long than a regular car. 

  • J Mack

    The batter swap station sounds terrible. Why do I want to trade in my perfectly good battery for one that could potentially have 30% less energy storage capability?

  • http://www.facebook.com/people/Richard-Yeager-Stiver/100001118863474 Richard Yeager-Stiver

    I think 100 miles is adequate for my needs.  I chose a Volt because it was a. electric and b. it was cheaper than the Leaf and Focus BEV.  When my lease is done on the Volt I will explore what is on the market.  BTW, the Volt actually is proving that I really only need a BEV that can get 77 miles per charge on a typical day.

  • sweets

    Electric cars are only practical for big city commuters. Most people living in rural areas will not find them useful in the least and they are certainly no go for road trips. Not everyone can afford to have two vehicles, one for daily use and one for longer trips. The price of EV cars is way to high and the life span of batteries is too short as well as being to expensive to replace. EV automobiles are not a viable option and probably will not be for many years to come.

  • Litesong2

    Sounds like a sated american that doesn’t know the wonderful efficiency of electric motors & the need to cut what we use to do what we need to do. 

  • Guest

    When the average commute is less than 100 miles a day, you’re limited to only that commute.  When an event for the evening comes up during work, it’s not appealing to take the time to calculate the mileage to drive to the that event then home, you’re trapped by the range of your vehicle.  If your friends want to meet up outside that vehicle’s range after work, you have to drive home to get the other car.  Or a road trip to visit the family, then a second car is needed.  Add the extra space in the driveway/garage, & it’s not as appealing.  In winter it’s not fun to pull the plug in cord out in the snow.  For now, I enjoy daily driving a 13 second car.

  • http://pulse.yahoo.com/_FOTS6SNA7IOJOFQTSN4S52K7AM Chad W

    Dear Nissan,

    The customer is always right.  When you learn this and produce a car that matches their demands, then your car will sell.

    Sincerely,
    A Consumer that votes with his money

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