The latest J.D. Power Battery Electric Vehicle (BEV) awareness study has uncovered some interesting facts about electric cars and potential EV buyers, concluding that for the most part, the technology is still generally misunderstood.
EVs are capable of a range under 100 miles, save the Tesla Model S which has an advertised range of 265 miles, but also starts at a much more unattainable price point.
According to the survey 47 percent of new car buyers with a commute of between 21 and 30 miles per day say that they would consider a BEV for their next vehicle, which makes perfect sense. However, 47 percent of commuters who drive 51 miles or more a day also say that a BEV would suit their needs. Factoring in traffic, not to mention the possibility of needing air conditioning or heating, and that might cut it close to wearing out the car’s batteries.
It seems that consumers are still expecting too much from BEVs, and still don’t understand that they are best suited for in-city, short distance driving.
In fact, just 22 percent of people who have no regular commute whatsoever and who only need a car occasionally say they would consider an electric car as their next vehicle. The best use of one of these vehicles is local city driving, a practice which is generally observed by people with no commute, as their main trips would involve groceries, visiting friends etc.
Further reinforcing the fact that consumers are generally confused on the electric car front, the majority of consumers polled think that a fully charged battery should net them 156 miles of driving. That’s at least 50% more than what the majority of EVs are currently capable of.
While the technology still needs upgrades to become more competitive with gasoline engines, it seems that education of the general public may also help to get some existing BEVs off of the lot.