New information about the Fisker Atlantic is trickling out through Twitter, suggesting the car will come with a starting price in the $55,000 range.
Last week the brand also announced that it secured a new $100 million in funding for the car, filling its sails with new wind. Apart from having a little more cash to burn, the company’s second car will ride on a different platform than the Karma and will be sized to compete with the BMW 5 Series.
When the Atlantic finally surfaces on the market it will help the brand target sales in the same segment as the Tesla Model S. Should Fisker be able to prove its product reliable, it might be an easier sell than the Tesla product which relies solely on electric power whereas the Fisker will be a plug-in hybrid.
Proving that reliability, on the other hand, could prove to be pretty difficult. With accusations about vehicle fires and mechanical problems flying, it’s been a tough year for Fisker. The Atlantic could be the break it so sorely needs, but it could also end up damaging the company.