Lotus Production Firmly in Britain: Owner Says

Lotus Production Firmly in Britain: Owner Says

Lotus production will remain in Britain according to parent company DRB-HICOM’s Chief Operating Officer  Aslam Farikullah.

Rather than taking former Lotus CEO Dany Bahar’s shotgun approach, which would have seen the company trying for six new models in five years, it will focus on improving current product quality.

“Lotus is a UK marque and as such Hethel is our home. Not only is Lotus important to the UK economy, but also to the region here in Norfolk,” Farikullah said.

Currently, Lotus has three models: the Exige, Evora and Elise. It’s top-of-the-line Esprit is still on the way despite rumors of it being discontinued, but as as company with struggling finances it seems silly to expect that car very soon.

“We have to be realistic and get the basic fundamentals of the business right. Then we will look at the next products. We are excited about the future and plan to grow the business,” Farikullah said.

Regardless of the brand’s uncertain future, Farikullah’s statements affirm that Lotus’ new Malaysian owner is standing behind the brand, which ultimately bodes well for its cars and overall future.

[Source: Auto Express]