Slow sales are getting to the higher-ups at Nissan, encouraging measures to improve the unpopular EV’s future.
To help spur sales of the all-electric Nissan Leaf, the Japanese automaker is looking to introduce a new trim level that will be available at a lower price point than the existing $36,050 starting price of the Leaf, before a $7,500 federal tax credit. Nissan is looking at two strategies to achieve the new cheaper Leaf: domestic production, and fewer high-tech goodies.
Bringing production stateside will help Nissan beat the high cost of exporting the Leaf due to the strength of the Japanese yen. Along with the car itself, battery production will also move to the United States, and will commence in a few days time.
Removing content from the car will also help to trim costs from the base model. The first thing to go will be the LED headlights, which will be replaced by more standard high-intensity discharge headlamps. The navigation and infotainment system is also expected to be downgraded to a simpler head unit.
While the majority of Leaf vehicles that have sold have been of the top-trim variety, Nissan is betting that offering an affordable version of the car may lure in more prospective buyers.
[Source: Automotive News]