Knitting is the new “it” DIY hobby and MINI is hoping to cash in on the trend.
That’s why the uber-hip automaker has teamed with uber-hip lifestyle knitting label Wool and the Gang for its latest promotion. You can impress all your hipster friends with your own “MINI & Wool and the Gang” knitting kit.
This limited run of knitting sets lets you knit your own LULA HOOP scarf in the MINI Countryman paint shade True Blue Metallic. Wool and the Gang’s MINI kit comes with two balls of 100 percent Peruvian “crazy sexy wool”, one pair of 15 millimeter knitting needles, a sewing needle, care instructions, a loop pattern and special MINI/Wool and the Gang logo sew-on badge. The company says its kit is appropriate for beginners or experts and makes a great holiday gift.
If you think it’s hip to be square, you can pick up a MINI & Wool and the Gang knitting kit for €75.00 (that about $97, making it a pretty expensive scarf). But if you’ve just gotta have it, you can buy it from the Wool and the Gang online shop.