Following the instant success of the 300C, Chrysler showed off the Imperial Concept car. Looking back to the American luxury cruisers of yesteryear, with its long wheelbase and huge rollers, it’s also hard to miss the Rolls-Royce design cues.
The Imperial concept used a lengthened LX platform, and featured more of the design cues that made the 300C stand out. Things like LED lights, chrome and brushed aluminum materials helped make the Imperial look like a six-figure machine, though being a Chrysler it would certainly have been priced well under that. Unfortunately, we’ll never know.