Chevy and Disney have teamed up to bring a “personal, future-focused and optimistic” ride to the Epcot center in the form of the re-vamped test track.
“At Chevrolet, the diversity of talent on our team allows us to consistently produce sophisticated, refined and detailed design – but we don’t typically design through the eyes of a 12-year-old,” said Jeff Mylenek, GM Design manager, Global Exhibit and Merchandising Design.
The ride gives the visitors a look inside the world of automotive design, combining the best aspects of a thrill ride as well as a multi-media experience. Riders are allowed to design their own vehicle, which they develop, and test throughout the ride. They then must market the car by producing a TV commercial for their new ride.
The Epcot Center Test Track will open to the public on Dec. 6, 2012.