Ford Sourcing Student Ideas for Safety Technology

Ford Sourcing Student Ideas for Safety Technology
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Vehicle-to-vehicle (V2V) promises safer roads and a group of undergraduate students will have the chance this year to test their minds at creating innovative ways to use the technology.

“We are confident that the greatest innovation will come from students who have essentially grown up using technology,” said University of Michigan Transportation Research Institute (UMTRI) director Peter Sweatman. “They see connected technology and automatically think how it can be used to make the greatest impact. This is a chance for them to be part of the future of transportation.”

Ford in partnership with the UMTRI is offering multidisciplinary groups of students the chance to participate in a year-long program that will test V2V communication between vehicles and roadside equipment. Each team will get help from UMTRI mentors and will have access to two two-way dedicated short-range communications (DSRC) devices.

“The competition encourages the development of new mobile applications on the connected vehicle platform that we hope will generate creative thinking about how to grow the potential for V2V technologies in the future,” said Paul Mascarenas, the chief technology officer at Ford. “This research is pivotal to the delivery of the next generation of Ford driver assistance technologies and will globally benefit Ford customers, other road users and the environment.”

Each team will also get access to vehicles where their projects will be installed as well as a $2,500 stipend to offset additional costs.

The winning team will take home $5,000, while second place will get $2,500 and $1,250 to third. Idea submissions are due by December 1.