Honda Targets Zero Collisions Goal Through New Safety Tech

Honda Targets Zero Collisions Goal Through New Safety Tech

Along with its two better-known core brand values of driving fun and fuel economy, Honda has announced an ambitious new “zero collisions” target to fulfill its ongoing focus on safety.

In a new safety mandate, Honda says it, “dreams of a collision-free mobile society where our customers, and everyone sharing the road, can safely and confidently enjoy the freedom of mobility.”

Honda’s first steps on this path are already in place, working to avoid collisions with city brake and pedestrian auto brake features, which will apply full brakes if a collision with another vehicle or a pedestrian is deemed imminent. These systems are likely to make their first appearance in the 2014 Acura RLX.

Called Autonomous Emergency Brake (AEB), the Honda system uses camera and radar and aims to deliver “safety performance” beyond that of rival systems from brands such as Volvo and Subaru. In fact, Honda claims its new system will bring the vehicle to a complete stop from speeds of up to 60 km/h. According to internal test data, 90 percent of vehicle collisions happen at that speed or below.


In the mid-term, Honda has set five year plan in place to roll out a new intelligent all-speed cruise control system know as i-ACC. An advancement on current systems that can slow a vehicle when another car suddenly comes into the lane, using a camera and millimeter wave radar Honda’s i-ACC can monitor up to six vehicles on the road and using advanced algorithms can predict if a vehicle will cut into the lane. As a result, i-ACC can respond up to five seconds earlier than reactive systems, delivering a result that is smoother while also reducing the possibility of a rear-impact from another car.

As future-forward as i-ACC is, it is in many ways a stop-gap measure until more advanced vehicle-to-vehicle and road-to-vehicle safety systems arrive as part of a ten year plan for zero collisions.

One such technology is branded as Green Wave by Honda, for its ability to not just improve safety but also fuel economy. By communicating with roadside beacons, traffic signal information can be transmission to the car allowing it to coach the driver.

On a custom display, Green Wave will show how long until the light turns green and when to let off the gas to avoid further acceleration and then harder braking. The idea, however, is to avoid stopping at all, by relaying future traffic signal information to the car and then coaching the driver on the recommended speed required to make the light while green. Honda claims the system will result in a five to seven percent fuel economy improvement, due partly to the fact that speeds are kept lower, while also reducing the instances of braking and accelerating.

Showcased on a development car for journalists at the company’s R&D center in Utsunomiya, Japan, two Honda Odysseys drove a course lined with stop-lights, one car using the Green Wave technology and the other not. The car without Green Wave would accelerate faster and attain a higher speed, but then have to apply the brakes and wait at the next light. When the light changed, the Green Wave-equipped Odyssey would then have just arrived at the light, sailing past the now-accelerating car.

As is obvious from the scenario, another benefit is reduced traffic congestion and Honda is intending to test the effectiveness through a pilot project running from the nearby train station at Utsunomiya, to it’s R&D headquarters.

The ten year goal for this technology is, however, heavily dependent upon government infrastructure. According to Honda representatives on hand for the demonstration, Japan currently has 54,000 traffic beacons installed throughout the country, though they’re not suited to this project. The current units can relay only information about traffic on the road ahead, not traffic signal information. Part of an earlier project, replacement beacons with this hightened capability could be put in place.

As advanced as that concept is, Honda is also part of a cooperative effort between several automakers to develop vehicle-to-vehicle communication systems that would help eliminate vehicle collisions from unseen situations, alerting a driver of a hard-to-see vehicle (like a motorcycle) or even notify them of another motorist that is about to run a light.

Through both vehicle-to-vehicle and road-to-vehicle communications systems, Honda aims to achieve its Zero Collisions goal.

  • Robby G

    Seriously impressive stuff. I can’t wait until this is actually in cars.

« Back
SWEEPSTAKES – OFFICIAL RULES, TERMS AND CONDITIONS’s Monthly Overlay Newsletter Signup – By subscribing to our email newsletter, Entrants are eligible to win one (1) Gift Card (value of $100.00 USD). One (1) winner will be chosen every month at random and contacted by VerticalScope Inc.’s staff. * is not a sponsor of this promotion. Except as required by law, Gift Cards ("GCs") cannot be transferred for value or redeemed for cash. GCs may be used only for purchases of eligible goods at or certain of its affiliated websites. For complete terms and conditions, see GCs are issued by ACI Gift Cards, Inc., a Washington corporation. All Amazon ®, ™ & © are IP of, Inc. or its affiliates. No expiration date or service fees.


2. PRIZE: One (1) Winner will be randomly selected every month to each receive: one (1) $100.00 Gift Card (the “Prize Supplier”). Total approximate retail value of all prizes is approximately $100.00 USD. Prizes are not transferable and no cash or prize substitution is allowed. Prize package is awarded "as is" with no warranty or guarantee, either express or implied.

3. ELIGIBILITY: From the time of entry through the final date of prize fulfillment, each contest entrant and selected entrant must be a permanent lawful citizen and resident residing in the 50 United States or the District of Columbia or in Canada, and be twenty one (21) years of age or older. VOID IN PUERTO RICO, THE U.S. VIRGIN ISLANDS, IN ALL FOREIGN COUNTRIES OUTSIDE OF THE UNITED STATES, AND ALL OTHER U.S. TERRITORIES OR CANADA AND POSSESSIONS AND WHERE PROHIBITED OR RESTRICTED BY LAW. Employees, officers, directors, agents and representatives, of the Sponsor and the Prize Supplier and each of their respective parent companies, affiliates, subsidiaries, advertising and promotion agencies, promotion partners and any entity involved in the development, production, implementation, administration or fulfillment of this Sweepstakes, and the immediate family members (e.g., spouse, mother, father, sister, brother, uncle, aunt, nephew, niece, grandparent, in-law, daughter and son, regardless of where they live) and persons living in the same household (whether or not related) of such individuals are not eligible to participate or win. Only one selected entrant per household. All decisions of the Sponsor with respect to this sweepstakes are final. The Sponsor shall have the right at any time to require proof of identity and failure to provide such proof may result in disqualification from the Sweepstakes.

4. ENTER BY INTERNET: You may enter this sweepstakes via the Internet by logging onto and subscribing to our email newsletter via the pop-up overlay.

5. SELECTION OF WINNER: One (1) Entrant will be selected by random selection who have subscribed to our email newsletter. The winner may be announced publicly on and will be contacted by VerticalScope Inc.’s staff. The winner will be required to provide a mailing address (that is not a P.O. box) to receive the prize which will be shipped free of charge.

6. ODDS OF WINNING: Odds of winning a prize are determined by the total number of eligible entries received.

7. RESTRICTIONS: The prize package consists of one (1) Gift Card with an approximate value of $100.00 USD. If prize cannot be awarded due to circumstances beyond the control of the Sponsor or Prize Supplier, no substitute prize will be awarded due to the unique nature of the prize. Sponsor and Prize Supplier shall not be liable to the winner or any person claiming through winner for failure to supply the prize or any part thereof, by reason of any acts of God, any action(s), regulation(s), order(s) or request(s) by any governmental or quasi-governmental entity (whether or not the action(s), regulations(s), order(s) or request(s) prove(s) to be invalid), equipment failure, utility failure, internet failure, terrorist acts, threatened terrorist acts, air raid, blackout, act of public enemy, earthquake, war (declared or undeclared), fire, flood, epidemic, explosion, unusually severe weather, hurricane, embargo, labor dispute or strike (whether legal or illegal) labor or material shortage, transportation interruption of any kind, work slow-down, civil disturbance, insurrection, riot, or any other cause beyond Sponsor's or Prize Supplier's control (collectively, "Force Majeure Event"). Sponsor shall not be responsible for any cancellations, delays, diversions or substitutions or any act or omissions whatsoever by the performers/events, other transportation companies or any other persons providing any of these services and accommodations to passengers including any results thereof such as changes in services or accommodations necessitated by same.

8. CONDITIONS: By entering the Sweepstakes, entrants agree to be bound by the Official Rules, Terms and Conditions and that Sponsor has the irrevocable right to use in perpetuity entrants' names, user names, likenesses, photographs, voices, home mailing address, biographical and prize information, and entry materials, without notice to entrants and without compensation or obligation, in any and all media now or hereafter known throughout the world, in any manner whatsoever, to advertise and promote Sponsor, its products and services, the Sweepstakes, and for any other purpose except where prohibited by law. Entrant waives the right to assert as a cost of winning a prize any and all costs of verification and redemption or travel to redeem said prize and any liability which might arise from redeeming or seeking to redeem said prize. Sponsor is not responsible for fraudulent calls or emails made to entrants not by the Sponsor. If the Sweepstakes is not capable of running as planned by reason of damage by computer viruses, worms or bugs, tampering, unauthorized intervention, fraud, technical limitations or failures, any Force Majeure Event or any other cause which, in the sole opinion of Sponsor, could corrupt, compromise, undermine or otherwise affect the administration, security, fairness, integrity, viability or proper conduct of the Sweepstakes, Sponsor reserves the right, in its sole and absolute discretion, to cancel, terminate, modify or suspend all or any part of the Sweepstakes, and to select a winner from among all eligible entries received by Sponsor up until the time of such cancellation, termination, modification or suspension, as applicable. Sponsor reserves the right in its sole discretion to disqualify any individual that (i) tampers or attempts to tamper with the entry process or the operations of this Sweepstakes in any manner, (ii) violates the Official Rules, Terms and Conditions or (iii) acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. CAUTION: ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS SWEEPSTAKES IS A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK CIVIL AND/OR CRIMINAL PROSECUTION AND/OR DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. Any expenses and receipt and use of the prize and federal, state and local taxes and fees applicable in connection with the prize awarded are the sole responsibility of the winner. An IRS Form 1099 will be issued in the name of the winner for the actual value of the prize received. This Sweepstakes is subject to all federal, state and local laws of the United States. VOID WHERE PROHIBITED. Sponsor, Prize Supplier, and their respective officers, directors, parent companies, affiliates, subsidiaries and advertising and promotion agencies, employees, representatives and agents are not responsible for and shall not be liable for (i) any injuries, losses or damages of any kind caused by a prize resulting from acceptance, possession or usage of the prize, or (ii) printing, distribution or production errors. Sponsor or its affiliates may rescind any promotion found to contain such errors without liability at its or their sole discretion.

9. SPONSOR: The Sponsor of this contest is VerticalScope Inc. (the owner and operator of, 111 Peter Street, Suite 700, Toronto, Ontario, M5V 2H1.

Subscribe to our email newsletter and automatically be entered to win.
*Restrictions apply. See offer for details

Get Breaking Automotive News, Reviews and Video in your Facebook Feed!

Already Liked