Mazda May be Mulling Premium Mini Car

Mazda May be Mulling Premium Mini Car

The minicar segment is growing — a fact that might be tempting Mazda to throw its hat in the ring.

Details on the project are foggy at best, but the car would rival other European A-segment cars like those from MINI. In 2008, the brand debuted its Kiyora concept (seen above), which was aimed at the same market.

While that car didn’t make it through, demand for city cars only grew over the last four years making the prospect that much more appealing.

Mazda research and development vice president Ichiro Hirose told AutoCar that the vehicle could be launched in the next two to three years. While that isn’t much to go on, one thing is for sure: it won’t look like the car pictured here. Instead, it is likely to be styled closely to the new Mazda6.

[Source: AutoCar]

  • Kirk Vandezande

    This car should come pre-loaded with sound effect clips from the Jetsons

  • Dear Mazda,

    All I want for Christmas is for you to focus on what you’re good at, building sports cars in the enthusiast to race range. Be the Japanese version of Lotus….without the Castle-in-the-Clouds mentality, pretty please. The Asian segment is already flooded with ho-hum catch-alls like the Honda Civic, Toyota Camry, Hyundai Elantra, Nissan Altima…and on and on… Build more cars like the RX series, MX series, and release an endurance racer or two with a road car equivalent. If they would have made a road car equivalent of the Furai, it would have commanded a price in the Lexus LFA range, and would have been insane enough to actually be worth it.