The ninth-place finisher in our longevity caravan is Dodge. The Chrysler subsidiary climbed one place up the ranks this year. It was 10th in 2011.
Since its journey through bankruptcy, the company’s sales have been steadily improving, and so has the length of time people hold on to their Dodges. The average owner keeps his or her’s for an even six years.
On the downside, Dodge’s customer retention rate is a trifling 21 percent, which is the third-lowest of all the makes measured. The industry average is nearly 50 percent.