Home / Auto News / News article: Nine Car Brands Americans Keep the Longest - AutoGuide.com News
 |  Nov 06 2012, 5:04 PM

Jaguar

Another automaker with a disappointing retention rate is Jaguar. The crusty British brand manages to keep just 31 percent of its customers in the fold. Again, the industry average is 49 percent.

Quality is another issue for the company. They perennially end up at the bottom of various reliability surveys.

Though they may not perform well in areas of quality or customer retention, the folks that do put a Jaguar in their driveway tend to keep them for quite a while. The average age of these vehicles when traded in is seven years.

  • Angel

    It’s a shame Volvo doesn’t get as much exposure in the States.  Don’t really care much about the other models but the XC60 is an amazing car to drive.