Toyota set to Launch Two China-Only Brands

Toyota set to Launch Two China-Only Brands

Toyota is planning on launching two new China-only brands according to a top executive. 

Toyota already builds cars in China through two joint ventures, one with FAW Group and the other with Guangzhou Automobile Group Co. Both new Toyota brands are expected to roll out by next year, although which one will come first is still unknown.

Other brands, like Nissan and Honda, already have China-specific brands to better serve the largest auto market in the world.

[Source: Reuters]

  • Noe Japan

    Two models. Senkaku and the denial. Those two names should hit the spot with china buyers.


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