Maserati is hoping its new Quattroporte will help bring the brand’s annual sales to 50,000 units annually, with Italian automaker setting a sales target of at least 13,000 for the next-gen car for next year.
The goal is clearly ambitious for the Italian automaker, having sold about 4,700 vehicles in the first three quarters of this year. But Fiat will be investing $1.6 billion into the Maserati brand hoping that its collaboration with Chrysler in the U.S. will help increase sales.
Maserati CEO Harald Wester commented that Fiat will invest in three new Maserati models to aid in boosting sales to 50,000 cars in 2015 – a massive increase from the 6,159 last year. The new Quattroporte is the first of several Maserati models that will be debuting over the next four years, including a smaller sedan and SUV.
To help reduce development costs on the new Maserati models, some will be sharing technology from Chrysler. The smaller sedan, called the Ghibli, will share components from the Chrysler 300.
GALLERY: 2013 Maserati Quattroporte
[Source: Automotive News]